You've never seen teeth whitening like this! The all-new Crest Whitening Emulsions is a breakthrough formula featuring a thin layer of highly active peroxide droplets suspended in a hydrating base to whiten teeth with virtually no sensitivity. This means it applies in seconds and stays on teeth longer* to continue whitening long after you apply, with no need to rinse or brush off. Just apply on your teeth and go! This convenient size allows you to even whiten those hard to reach teeth by using the included wand applicator. It also includes a stand for counter display. Crest Whitening Emulsions removes stains and leaves your teeth 100% whiter*. *vs ARC pen whitening. Unflavored.